Creativity is being "brushed aside" by digital media says Lego's head of design
Initiative is LEGO's New Global Media Agency -
Lego Selects Golin For Americas PR After Competitive Review
Lego wants to 'rebuild the world' in first global brand campaign for 30 years | Ad Age
The Lego Group appoints Initiative as global media agency
A 'Digital-First' Agency for an Analog Toy: Lego Taps Initiative for Global Media | Ad Age
The Lego Group Appoints Initiative As Global Media Agency - Exchange4media
Build the future on Behance | Creative advertising, Lego poster, Print ads
Lego "Be a hero" by The Lego Agency | Campaign US
⭐ Learn - How #LegoGame can help you make great campaigns. ⭐ #Lego - the game that has the abilit… | Social media marketing agency, Digital marketing, Social media
Lego reveals first brand campaign in 30 years, Rebuild the World
Campaign Spotlight: Wunderman Thompson launches LEGO®'s new Summer Campaign - adobo Magazine Online
LEGO appoints Initiative as global media agency
A 'Digital-First' Agency for an Analog Toy: Lego Taps Initiative for Global Media | Ad Age
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
The LEGO group brings on board Initiative as its global media agency, Marketing & Advertising News, ET BrandEquity
Lego launches multi-market PR agency review | PR Week
Lego "Be a hero" by The Lego Agency | Campaign US
Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing
The Lego Group Appoints IPG's Initiative As Global Media Agency
The LEGO Group appoints Initiative as global media agency following a competitive pitch – Campaign Brief Asia
Initiative wins global Lego review; UM retains Australian business - AdNews
