The feminization trend of Korean male idols: Nine-point shirt + glitter makeup + no armpit hair... | Luju Bar
![This is how BTS look so good – make-up for men, already popular in Korea, is now the norm for millennial and Gen Z male consumers | South China Morning Post This is how BTS look so good – make-up for men, already popular in Korea, is now the norm for millennial and Gen Z male consumers | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/11/08/1fc0d216-eb0b-11e9-9e8e-4022fb9638c4_972x_180107.jpg)
This is how BTS look so good – make-up for men, already popular in Korea, is now the norm for millennial and Gen Z male consumers | South China Morning Post
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