Gucci and other luxury brands are shaking off their old-fashioned airs to attract millennials and Gen Z – and it's really paying off | South China Morning Post
![Gucci, Supreme & adidas Are Among the Most-Loved Brands of Generation Z | Generation z, Generation, Adidas Gucci, Supreme & adidas Are Among the Most-Loved Brands of Generation Z | Generation z, Generation, Adidas](https://i.pinimg.com/474x/8d/1b/aa/8d1baac176a47273991341562124002e.jpg)
Gucci, Supreme & adidas Are Among the Most-Loved Brands of Generation Z | Generation z, Generation, Adidas
![Must Read: How Gucci Cracked the Gen Z Code, Amazon Reports $51 Billion Revenue in Q1 | Like It Gold! Must Read: How Gucci Cracked the Gen Z Code, Amazon Reports $51 Billion Revenue in Q1 | Like It Gold!](https://www.likeitgold.com/wp-content/uploads/2018/04/gucci-gen-z-620x381.jpg)
Must Read: How Gucci Cracked the Gen Z Code, Amazon Reports $51 Billion Revenue in Q1 | Like It Gold!
![Gucci banned fur and put men in lipstick – now the gender-fluid, sustainable MX Project sets new standards for Gen Z-friendly luxury fashion | South China Morning Post Gucci banned fur and put men in lipstick – now the gender-fluid, sustainable MX Project sets new standards for Gen Z-friendly luxury fashion | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/methode/2020/07/28/408aef4a-cfcb-11ea-88dd-6bec610be4a6_image_hires_130143.jpg?itok=AUIIMxLP&v=1595912509)
Gucci banned fur and put men in lipstick – now the gender-fluid, sustainable MX Project sets new standards for Gen Z-friendly luxury fashion | South China Morning Post
![Presenting 'The Future is Fluid', a film by Jade Jackman and Irregular Labs which explores what gender means to Gen Z around the world. - Gucci Stories Presenting 'The Future is Fluid', a film by Jade Jackman and Irregular Labs which explores what gender means to Gen Z around the world. - Gucci Stories](https://media.gucci.com/content/DiaryHeroArticle_Standard_1600x812/1548433804/DiaryHeroArticle_FutureisFluid-Video_001_Default.jpg)
Presenting 'The Future is Fluid', a film by Jade Jackman and Irregular Labs which explores what gender means to Gen Z around the world. - Gucci Stories
![Gucci banned fur and put men in lipstick – now the gender-fluid, sustainable MX Project sets new standards for Gen Z-friendly luxury fashion | South China Morning Post Gucci banned fur and put men in lipstick – now the gender-fluid, sustainable MX Project sets new standards for Gen Z-friendly luxury fashion | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/methode/2020/07/28/408aef4a-cfcb-11ea-88dd-6bec610be4a6_image_hires_130143.jpg?itok=y8ownjLA&v=1595912509)
Gucci banned fur and put men in lipstick – now the gender-fluid, sustainable MX Project sets new standards for Gen Z-friendly luxury fashion | South China Morning Post
![Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart – KPOP BOO Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart – KPOP BOO](https://kpopboo.com/wp-content/uploads/2021/05/be705006-bafd-4045-8fa5-fb9547f25d46_28802374.jpeg)
Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart – KPOP BOO
![Italy -Gucci and Chime for Change Partner with Irregular Labs for Gen Z Report on Fluidity - The Luxury Chronicle Italy -Gucci and Chime for Change Partner with Irregular Labs for Gen Z Report on Fluidity - The Luxury Chronicle](http://www.theluxurychronicle.com/wp-content/uploads/2018/12/chime-for-change.jpg)
Italy -Gucci and Chime for Change Partner with Irregular Labs for Gen Z Report on Fluidity - The Luxury Chronicle
![A Digital-Only Gucci Bag Sold for $4,115 on Roblox, as Brands Continue to Look to Gaming to Reach Gen-Z - Outfits Hub – ONLINE FASHION BLOG A Digital-Only Gucci Bag Sold for $4,115 on Roblox, as Brands Continue to Look to Gaming to Reach Gen-Z - Outfits Hub – ONLINE FASHION BLOG](https://i0.wp.com/outfitshub.com/wp-content/uploads/2021/05/1621968569_A-Digital-Only-Gucci-Bag-Sold-for-4115-on-Roblox-as.png?fit=1024%2C524&ssl=1)