![The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/07/27/df15cf72-208e-479e-8475-67a9c17fe3ca_7fbf4705.jpg)
The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post
![How Goat sneaker marketplace founders went from roommates to global footwear industry disrupters | South China Morning Post How Goat sneaker marketplace founders went from roommates to global footwear industry disrupters | South China Morning Post](https://cdn2.i-scmp.com/sites/default/files/images/methode/2019/02/11/fe80897a-2832-11e9-8864-9e8ab15a22ca_1320x770_164822.jpg)
How Goat sneaker marketplace founders went from roommates to global footwear industry disrupters | South China Morning Post
![Beware: GOAT authenticated and sold a pair of fake Mars Yard (legit check guide in the comments) : r/Sneakers Beware: GOAT authenticated and sold a pair of fake Mars Yard (legit check guide in the comments) : r/Sneakers](https://external-preview.redd.it/MmW7V3ISwuNXP1uKCKhS_6iMIkIwy01q_eEj7dlI3ug.jpg?width=640&crop=smart&auto=webp&s=777296f4bf26adbe86b1b9ca3c709d0f6db8dab9)
Beware: GOAT authenticated and sold a pair of fake Mars Yard (legit check guide in the comments) : r/Sneakers
![The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/07/27/3555ec41-dfc2-4eb8-b18d-0e5cdd44f495_dfedcf07.jpg)