![South Africa's coach Carlos Alberto Parreira (L-R), German sports goods maker Adidas CEO Herbert Hainer and Franz Beckenbauer, President of Germany's World Cup organising committee, are surrounded by the South African national South Africa's coach Carlos Alberto Parreira (L-R), German sports goods maker Adidas CEO Herbert Hainer and Franz Beckenbauer, President of Germany's World Cup organising committee, are surrounded by the South African national](https://c8.alamy.com/comp/2E77J02/south-africas-coach-carlos-alberto-parreira-l-r-german-sports-goods-maker-adidas-ceo-herbert-hainer-and-franz-beckenbauer-president-of-germanys-world-cup-organising-committee-are-surrounded-by-the-south-african-national-soccer-team-during-the-official-presentation-of-the-fifa-world-cup-2010-final-soccer-ball-jobulani-in-herzogenaurach-april-20-2010-reutersmichaela-rehle-germany-tags-sport-soccer-world-cup-2E77J02.jpg)
South Africa's coach Carlos Alberto Parreira (L-R), German sports goods maker Adidas CEO Herbert Hainer and Franz Beckenbauer, President of Germany's World Cup organising committee, are surrounded by the South African national
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England soccer player David Beckham (L) and Adidas CEO Herbert Hainer, launch the official matchball for the 2010 World Cup, before the draw in Cape Town December 4, 2009. The month-long soccer
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After a disappointing 2009, Adidas looks to the World Cup | Business | Economy and finance news from a German perspective | DW | 03.03.2010
![German sports goods maker Adidas CEO Herbert Hainer (L) and Franz Beckenbauer, President of Germany's World Cup organising committee, play with the FIFA World Cup 2010 final soccer ball during an official German sports goods maker Adidas CEO Herbert Hainer (L) and Franz Beckenbauer, President of Germany's World Cup organising committee, play with the FIFA World Cup 2010 final soccer ball during an official](https://c8.alamy.com/comp/2D2E07W/german-sports-goods-maker-adidas-ceo-herbert-hainer-l-and-franz-beckenbauer-president-of-germanys-world-cup-organising-committee-play-with-the-fifa-world-cup-2010-final-soccer-ball-during-an-official-presentation-in-herzogenaurach-april-20-2010-reutersmichaela-rehle-germany-tags-sport-soccer-2D2E07W.jpg)